About Us
We Help Australian Businesses Make More Money With AI & Automation
eSoftware Solutions is a Sydney-based consultancy helping growing Australian businesses cut manual work and grow revenue without growing headcount — building custom software and AI for them, or teaching their teams how.
Our Story
Why We Started eSoftware Solutions
We started eSoftware Solutions because we saw a gap: Australian businesses were being overcharged by agencies that over-promised and under-delivered. Small and mid-sized companies deserved the same quality software that big enterprises take for granted — without the enterprise price tag or timeline.
Our approach is simple. We listen to how your business actually operates, identify where software can save the most time and money, and build solutions that work from day one. No jargon, no unnecessary complexity, no disappearing act after launch.
Based in Sydney, we work exclusively with Australian businesses. That means same timezone, same regulations, and a genuine understanding of the local market — from trades and professional services to e-commerce and healthcare.
Sydney, NSW
Location
AEST / AEDT
Timezone
Within 24 hours
Response Time
100% yours
Code Ownership
Fixed-price quotes
Pricing
Ongoing available
Support
Meet the Founder
Diego Freitas
Founder & Lead Engineer
Diego spent fifteen years building the platforms behind some of Australia's most recognised brands — Qantas, Coles, Tabcorp, Gumtree and Macy's. He rebuilt Qantas's direct booking platform: its first release cleared 49,000+ cancellations, processed A$17.4M+ in transactions and slashed call-centre volume. His subscription work at Coles lifted engagement 30%. He founded eSoftware Solutions to bring that enterprise engineering to growing Australian businesses — starting every engagement by diagnosing where margin leaks, not by pitching technology.
Connect on LinkedInWhat We Believe
Our Values
The principles that guide every project we take on.
Transparency Over Everything
Fixed-price quotes, plain-language communication, and no hidden costs. You always know exactly what you're paying for and where your project stands.
Results, Not Features
Every decision we make optimises for business outcomes — time saved, costs reduced, revenue generated. We measure success by your success.
Australian Businesses Deserve Better
Same-timezone support, local expertise, and an understanding of Australian regulations and business culture. We're here when you need us.
Practical AI First
We deliver AI that drives measurable ROI — chatbots that answer real questions, automation that saves real hours. No demo-ware, no hype.
Own Your Software
You get full code ownership, complete documentation, and zero vendor lock-in. Your software is yours — always.
Long-Term Partnership
We don't disappear after launch. We stay to help you evolve, add features, and adapt your software as your business grows.
Our Expertise
What We Know
Deep experience across the technologies and domains that matter for Australian businesses.
AI & Machine Learning
LLMs, chatbots, document processing, data extraction, and intelligent automation.
Web Applications
React, Next.js, Node.js, TypeScript — modern full-stack development for the web.
Cloud Infrastructure
AWS, Vercel, scalable architecture, CI/CD pipelines, and production-grade deployments.
Automation & Integration
Workflow design, API integration, data synchronisation, and process orchestration.
Australian Compliance
Privacy Act 1988, data sovereignty, industry-specific regulations, and security best practices.
Ready to discuss your project?
Book a free 30-minute discovery call. We'll learn about your business, identify opportunities, and give you a clear next step — no obligation.